The Africa Magic Viewers’ Choice Awards (AMVCA) 2020 has been held in Lagos with the winner of the Best Overall Movie ‘Living in Bondage’ given N1 million cash prize by the headline sponsor, Amstel Malta. The event was held at the Eko Convention Centre, Lagos.
As usual, the awards delivered all the pomp and glamour it is recognized for, leaving an indelible mark on the entertainment scene and audiences across Africa, and retaining its position as the most anticipated film and television awards in Africa.
Leading up to the awards, headline sponsor, Amstel Malta, delivered on its promise of giving fans an exclusive, front-row action to the AMVCAs. The brand kicked off in-store activation across major shopping outlets, surprising shoppers with the most coveted front-row tickets to the AMVCAs while the winner of the Fan Reporter online competition got exclusive front-row and back-stage access along with an incredible opportunity to interact with celebrities at the awards.
There were more exciting pre-awards activities lined up, next on the list being a sponsored segment hosted by Dakore Egbuson on ‘The Spot’ – a light-hearted, bare-all interview program – where movie fans connected to their favorite AMVCA nominated actors and actresses,
Popular radio personality, Gbemi Olateru-Olagbegi (Gbemi O-O) was the host in yet another fun pre-award activation; fans who were able to guess the titles of the AMVCA-nominated movie soundtracks and scenes played on radio, won branded gifts. Fans were also able to follow in-the-moment, front-row action, live from the AMVCAs on Gbemi O-O’s twitter handle.